I am a creative leader with a track record in building holistic brand expressions through strategy, creative direction, and storytelling that drives meaningful change and lasting impact.

Previously, I served as the Digital Creative Director for Cricut, leading the creative team responsible for the brand’s entire digital ecosystem — including marketing campaigns, performance creative, app content, websites, retail experiences, and product UI initiatives. Collaborating closely with cross-functional partners, our team played a key role in driving brand expressions and business growth.

Prior to Cricut, I served as the Creative Director at Walmart Connect, a Walmart Company. I was recruited to the newly-formed advertising arm to help manage the creative transition from the former agency, where I also served as interim creative director before being promoted to one. We built the team, created style guides and templates, creating consistency at scale.

My work has been recognized by top industry awards such as the Addys, GDUSA and more. I’m passionate about gardening, accessibility and soups. I also enjoy making art with my husband.

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Creative leadership, strategy and design.