Green background with the words "one cricut" in white and teal text.
Screenshot of a webpage titled Merged Homepage with text explaining products and multiple navigation options labeled What is Cricut?, What's New, and Shop. There is a large color block in the center.
A sitemap diagram for a website, with sections labeled 'Stories,' 'Machines,' 'Heat Press,' 'Lighting,' 'Accessories,' 'Materials,' and 'Apps.' Each section contains subsections, such as landing pages, videos, and various Cricut machine models or tools.
A website sitemap diagram for a craft supply store, showing categories like Cutting Machines, Heat Presses, Lighting, Tools & Accessories, Materials, Bundles, Sale, and Join Cricut Access™, with subcategories listed underneath.
A text document with the heading 'Observations' and a bulleted list of points related to website structure and shopping experience.
A presentation slide titled 'Opportunities' with bullet points about shopping benefits.
Comparison of a mobile and desktop webpage for Cricut, featuring an image of a Cricut cutting machine surrounded by colorful paper flowers and text promoting the machine as the ultimate cutting machine.
A presentation slide with the title "Phases" and four numbered steps. Step 1: Merged Home + Shop navigation header. Step 2: Add category landing pages. Step 3: New enhanced PDP. Step 4: Add Discover (Blog, Learn, Design Space, Help, Heat Guide) to navigation.

Cricut home and shop were two destinations on the Magento platform when I arrived. Cricut then moved to Salesforce. First, we needed to merge home and shop into one experience. An invisible labor of love.
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