Health and Well-Being | Career Break | Jun 2023 - Sept 2025
• Recovering from accident
• Learning Development in Accessibility, Lettering, Leadership, Digital artwork (Procreate)

Creative Director, Digital | Cricut | June 2021- 2023
I led the team in launching multiple global campaigns for new product releases & seaonal marketing efforts. I directed the creative strategy, photo art direction and execution across digital platforms, ensuring cohesive storytelling that resonated with Cricut’s global audience. This included overseeing launch assets from website visuals to social media content to drive engagement and awareness.
• Redesigned PDP & PLP that resulted in double-digit improvements in exit and bounce rates
• Launched a new global header and navigation driving 2x conversion & engagement

ACHIEVEMENTS
Site of the day, Awwwards.com - Cricut Autopress, Cricut Creative team
One Club (formerly the Art Director’s Club), Cricut Creative team

Creative Director | Walmart Connect | Sept 2019 - June 2021
Lead creative strategy & manage team operations of 50+ including staffing, resourcing, road-map, product development & off-site development team. Champion team to deliver best-in-class creative & develop customized product solutions to drive higher engagement, conversion & client buy-in. Partner with Sales, Measurement Sciences & Product teams to strengthen campaigns through creative storytelling, intuitive customer journeys & data-driven metrics.

KEY ACCOMPLISHMENTS
• Built 100+ page toolkit & optimized over 120+ templates to streamline work
• Development of creative training framework, design guidelines & best practices.
• Creative for Nintendo for Women’s Campaign that delivered a 3x return on Nintendo’s investment & an 11x increase in daily online sales.

ACHIEVEMENTS
Walmart’s “Making a Difference” Award (June 2020)

Senior Art Director| Walmart Connect | Jan - Sept 2019
Part of original team to facilitate launch of Walmart Connect, advertising arm of Walmart.com. Build, onboard (50+) rapidly growing creative team including Creative Director, Sr. Art Director,Designers, Copy & Creative Producers.

KEY ACCOMPLISHMENTS
• Established & managed creative alignments during transition period between stakeholders across Walmart to facilitate positive outcomes.
• Developed & fostered highly-collaborative team culture & implemented creative workflows.
• Optimized creative production timeline by exploring efficiencies in creative workflow implementing intuitive design systems.
• Art direction and content development of Advertiser Styleguide.

ACHIEVEMENTS
• Built LARGE in-house creative team. Average tenure: 5 years.

Senior Art Director | Walmart.com | Mar 2018 - Dec 2018
Led a team of 12 designers, photographers, copywriters & motion designers in executing retail & editorial content across web, social, packaging & print for high visibility categories.
• Direct photo shoots, including pre & post-production for editorial, web, & retail content.
• Partner with external ad agencies to deliver creative across all categories.

Senior Designer | Snapfish | 2015 - 2018
Art direction & design for Cards & Stationery, Photobooks, seasonal design collections, & integrated marketing campaigns including digital, print, site, email, social & app. Lead team of 10 designers to develop campaigns & concepts that support business strategy based on trend forecasting, internal data & consumer insights. Established visual creative strategy to elevate the overall product assortment for the Snapfish brand that led to outperforming internal sales goals YOY.

ACHIEVEMENTS
2018 LOUIE Award (Greeting Card Association)

Senior Designer | Shutterfly | JAN 2013- 2015
Managed newly-formed home decor & photo gift verticals for the Shutterfly brand. Lead small design team & developed internal design process from scratch, while contributing top-selling designs across Shutterfly’s broad product lines and sub-brands.

KEY ACCOMPLISHMENTS
• Launched broad design collections resulting in the fastest growing category in 5 years.
• Led internal creative efforts to launch a Disney capsule collection.

Art Director / Designer | Portland Mercury Weekly Newspaper | 2011-2012
Collaborated with editors, photographers, & artists. Managed art budget, production designers, photographers & freelancers, while fostering relationships with local & global artists. Editorial, branding & feature design.

ACHIEVEMENTS
2012 AltWeekly Awards, Miyamoto’s Diner