The Portland Mercury
As Art Director for Portland’s trouble-making alt-newsweekly, I led a creative refresh that honored the paper’s scrappy roots while evolving it for a new audience of readers during my Portland era.
My role combined editorial design, brand expressions, photography direction, and hands-on editorial design across print and digital.
The challenge: keep the wit, update everything else.
Logo redesign for weekly (local) art showcase on comic page
My Role
Launched a new aesthetic focused on local art incl paintings, photography, illustration - less weird art for the sake of weirdness
Collaborated with editors & reporters to magnify their stories through smart visuals
Directed photography and illustration assignments
Papers With a Point of View
I transformed our paper into coffee table art by:
Featuring my favorite Portland artists like Jolby, Bethany Ng or Nicolle Clemetson,
Using cool takes like Kitty in space (this is way before AI btw) .
Then being inspired by Classic American Painters like Edward Hopper.
