About
Cricut expanded its cutting platform with Cricut Venture, giving users the power to create large-scale designs and quantities with precision.
Audience Insight
Cricut Venture was made for existing Cricut customers and Crafters & Hobbyists.
Copy direction
It centers on “Make It Big” showcasing how Cricut Venture empowers makers to think beyond the usual scale. From oversized fans to batches of custom sweatshirts and keychains, Cricut Venture opens the door to big ideas and even bigger output.
Visual direction
A bold, high-contrast background ensures Venture remains the clear focal point (it also improves accessibility for low vision and color blind users, helping to make creativity accessible to all).
Role: Creative Direction, Team Management, digital product launch assets
