About
Cricut, Inc. is a creative technology company that helps people lead creative lives. Cricut expanded its cutting platform with Cricut Venture, giving users the power to create large-scale designs and quantities with precision.
Audience Insight
Cricut Venture was made for existing Cricut customers and Crafters & Hobbyists.
Copy direction
It centers on “Make It Big” showcasing how Cricut Venture empowers makers to think beyond the usual scale. From oversized wall decals to high-volume batches of custom cups and totes, Cricut Venture opens the door to big ideas and even bigger output.
Visual direction
A bold, high-contrast background ensures the machine remains the clear focal point (and improves accessibility, helping to make creativity accessible to all), while the peg-board background subtly evokes a professional maker’s workspace.
Cricut Venture: Product Launch Campaign
Landing Page