Shutterfly

Home Décor is one of Shutterfly’s fastest growing categories.

In an effort to accelerate new customer acquisition through awareness and new offerings, Shutterfly conducted a rebrand of its Home Décor segment. I led the design refresh and ideation of photo gifts across categories and styles. The vision was to make the designs feel as handcrafted as possible by blending textures or hand-lettering with the warmth of physical materials.

The success of the new strategy and designs resulted in 20% annual category growth.

Role: Consumer designs, illustrations, custom lettering and designs.
Achievement: Louie Award, US Greeting Card Assoctation