Walmart Connect

Walmart Media Group (now Walmart Connect) is the advertising division of Walmart.com. Walmart HQ in Arkansas wanted to launch an in-house team, and I was recruited to help lead the creative transition from the former agency, also serving as interim Creative Director during the shift.

First, the team was built, bringing on Creative Producers, Art Directors, Copywriters, Strategists and Designers. With the full team in place, we developed an advertiser style guide (and templates) which included creative best practices and specifications across Walmart’s digital ecosystem so teams could hit the ground running. We also provided photo overlay templates for high-visibility placements, along with specific direction on how to shoot custom photography for the homepage.

During this time - I was not just creating assets but creating systems that support brand consistency at scale. These frameworks help maintain the right balance between Walmart’s tone and each brand partner’s unique look and feel.

I onboarded and supported multiple partner agencies, including Google, Xbox and Unilever. They would pitch concepts for branded stores and I helped translate those ideas into functional experiences, refining and aligning them to Walmart’s standards so they could launch effectively on the site.

Role: Team Leadership, Hiring, Creative Direction, Photo Art Direction, Creative Guidance
Achievement: Promotion to Creative Director, Walmart’s “Making a Difference” Award