Walmart Connect

Brands partnering with Walmart are seeking custom storytelling and tailored solutions that connect meaningfully with Walmart shoppers—integrating their brands naturally into the customer experience.

The work shown here represents a selection from the creative guidelines used across Walmart.com and our owned and operated channels. A key challenge in the site redesign was finding ways to leverage native advertising within the Walmart ecosystem to deliver a more seamless, inspiring, and cohesive experience for our audience.

This guide outlines the WMG brand identity, usage standards, and recommendations for how advertisers should apply our ad products. It also includes creative best practices and platform guidelines across Walmart properties. These frameworks support all product categories and help strike the right balance between Walmart’s tone and voice and the unique look and feel of each brand partner.