Walmart Connect

Walmart Connect is the advertising division of Walmart.com. Walmart HQ in Arkansas wanted to launch an in-house team, and I was recruited to help lead the creative transition from the former agency, also serving as interim Creative Director during the shift.

During this time - I was not just creating assets but creating systems that support brand consistency at scale. These frameworks help maintain the right balance between Walmart’s tone and each brand partner’s unique look and feel.

I onboarded and supported multiple partner agencies, including Google, Xbox and Unilever. They would pitch concepts for branded stores and I helped translate those ideas into functional experiences, refining and aligning them to Walmart’s standards so they could launch effectively on the site.

Role: Team Leadership, Hiring, Creative Direction, Photo Art Direction, Creative Guidance
Achievement: Promotion to Creative Director, Walmart’s “Making a Difference” Award