Role: Branding, Illustration, Design
Client: The Dog Republic, Grooming and Self service bathing for dogs
The Challenge
The Dog Republic needed a visual identity that felt premium, approachable, and clean. Their space was modern, bright, and boutique-inspired. They needed a system that could scale across signage, menus, gift cards, and retail experiences.
The Idea
Build a brand that feels like your dog’s favorite barbershop — structured, friendly, and stylish.
A blend of heritage grooming cues, editorial simplicity, and playful restraint. Stars, paws, and crisp lines became the core of a recognizable system that feels both modern and timeless.
The Solution
We created a flexible identity rooted in three principles:
1. Clean Structure
Tall, narrow typography paired with thin rules gives everything a stylish and structured feel.
2. Playful Photography
We love to take plenty of photos of our dog so we saw an opportunity for two photo ops, one inside, and one outside. Perfect for social ads!
3. A Timeless Color System
The teal paired with rich black and a pop of red creates contrast, energy, and instant recognizability across print and digital touchpoints.
Collateral System
From the punch card to the gift certificate to the appointment cards, each piece uses the same visual DNA rooted in simplicity. The brand works at every scale: tiny icons feel cohesive next to bold headline typography.
Service Menus & Pricing
We designed the entire service matrix — Full Grooming, Bath + Brush, À La Carte, and Self-Serve — using a consistent, elegant grid.
Environmental Touchpoints
A repeating star-tile pattern creates a subtle backdrop that ties photography, signage, and digital assets together.
From the punch card to the gift certificate to magnets, each piece uses the same visual DNA.
The brand works at every scale: tiny icons feel cohesive next to bold headline typography.