About
Cricut, a creative technology company empowers people to craft personalized DIY projects with smart cutting machines and design software.

Audience Insight
This campaign targeted Crafters and Hobbyists focusing on creativity, personal expression, and meaningful holiday traditions.

Copy Direction
With a growing focus on personalization, we demonstrated how Cricut could be used to create everything from custom holiday cards and throw pillows. The messaging focused on the personal nature of the holidays and how Cricut’s tools empower users to add that special touch to every tradition.

Visual Direction
Our bold, monochromatic sets elevated Cricut into a more sophisticated holiday space, demonstrating how simple, highly stylized environments can showcase the brand’s versatility while resonating with global audiences. The result is a minimal yet premium visual system that modernized our seasonal storytelling.