About
Cricut, a creative technology company, empowers people to craft personalized DIY projects with smart cutting machines and design software.

Audience Insight
The campaign targeted female crafters aged 30-60, focusing on creativity, personal expression, and meaningful holiday traditions.

Creative Strategy:
Make your season. The messaging focused on the personal nature of the holidays and how Cricut’s tools empower users to add that special touch to every tradition.

Tagline: Make your season personal. Make your season special. Make your season yours.

With a growing focus on personalization, we demonstrated how Cricut could be used to create everything from custom doormats and throw pillows to uniquely designed gifts. Cricut provided the tools to make each holiday celebration feel distinct and memorable.

Visual and Photography Direction:
Our bold, monochromatic sets elevated Cricut into a more sophisticated holiday space—demonstrating how simple, highly stylized environments can showcase the brand’s versatility while resonating with multiple audiences. The result: a minimal yet premium visual system that modernized our seasonal storytelling.